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Framed Original 1912 Woodrow Wilson Hiram Johnson Campaign Broadside / Poster

Framed Original 1912 Woodrow Wilson Hiram Johnson Campaign Broadside / Poster

Winning Bid
$52.00
Item #148268
Lot #1 of 215
Item Description

Conundrum - you’ve printed up 3 million brochures with copyrighted photos for which you didn’t get permission. If you don’t use the photos, you’ll lose the election; if you do, you could be out $3 million that you don’t have. Advice for negotiating with the greedy copyright holder? And just to make your challenge more complicated, while the copyright holder Moffett had been a photographer for years, he had achieved little financial success. He was now approaching retirement, was bitter and cynical, and had a single-minded focus on money. The challenge was meant by George Perkins, Roosevelt’s campaign manager. As J. P. Morgan’s partner, Perkins had negotiated many complex deals including the formation of International Harvester and the reorganization of US Steel. Loosing no time, Perkins urgently summoned his stenographer to dispatch the following cable to Moffett Studios in Chicago: “We are planning to distribute millions of pamphlets with Roosevelt’s picture on the cover. It will be great publicity for the studio whose photograph we choose. How much will you pay us to use yours? Respond immediately.” By return telegraph, he received the following reply from Moffett: “We’ve never done this before, but under the circumstances we’d be pleased to offer you $250.” Reportedly, Perkins accepted the offer—without trying to get even more from Moffett.

The broadside/poster bears the Moffett copyright making it a very interesting historic piece of political history.

Rough condition as shown but well framed for preservation.
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    Waterbury Auction Gallery
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    Seller Info
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