Extremely Rare! Large Vintage Gablinger's Beer Cardboard Signage - "Light Beer" Inventor - Read Description

Extremely Rare! 1960's Large Vintage Gablinger's Beer Cardboard Signage - Read Description. Approx. 32" tall. Condition commensurate with age. Needs framing. Man/Woman Cave must have as you will never see another one.
The man was a real person named Hersch Gablinger, a Swiss researcher who developed the technique for eliminating carbohydrates from beer, according to a piece in the May 1967 issue of the trade magazine Modern Packaging.

The first "light" beer as currently defined was not Miller Lite (nor did Miller even originate Lite), but it was a product introduced in 1967 called Gablinger's Beer, distributed by a subsidiary of Rheingold Breweries, Inc. of New York called Forrest Brewing Company.

The slogan, appearing on cartons and point-of-purchase displays in strong typeography was "GABLINGER'S BEER DOESN'T FILL YOU UP." Ad copy boasted that it had no carbohydrates, no fat, and 0.25% protein, making it sound downright healthy. The beer was pale in color, and undoubtedly pale in taste, but advertising claimed it tasted just as good as any other beer.

Labels on cans and bottles featured a drawing of a rather plain-looking middle-aged man in a suit, who looked like he could have been your high school shop or business teacher.


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Used

Home Decor, Barware

18%

Kevin Casey | (631) 559-9390 | kc@highdrawpartners.com

Pickup Details

Private Residence

526 N Windsor Ave, Brightwaters NY 11718

When to Pickup

Saturday, 9/23, 12:30 pm to 3:00 pm

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