Original French Framed Cappiello Poster C 1906 / Maurin Quina

This is truly one of the iconic images of vintage poster art made by the late great artist Leonetto Cappiello who produced many of the iconic images that papered the streets of the time. It is an Original C 1906 French stone lithograph advertising poster made for
Maurins aperitif a cherry flavored delight with a hint of quinine. Maurin’s apéritif was only recently reintroduced to French and international markets more than a century after fading into obscurity the year this poster was printed. Referencing the infamous green fairy imagery commonly associated with absinthe, this green devil is one of Cappiello’s most famous characters. This particular image was a radical departure in design from the romantic and often flowery images that were so popular at the time. Cappiello works so effectively in capturing the viewer's attention and holding it. A striking image that has been custom framed in high gloss black to accentuate the the dramatic appeal of the image and colors. It is Linen backed on acid-free canvas. Originally purchased from the Garrison Dover Gallery in California. Condition is very good and has been well loved and cared for. Size Approx 60 H x 48 W
Dramatic + Naughty eye candy for the eccentric home :)
ABOUT LEONETTO CAPPIELLO
Leonetto Cappiello April 1875 – February 1942 was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello like other young artists worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.
He was born in Livorno in Tuscany. He would die in Cannes in France. Cappiello had no formal training in art. The first exhibition of his work was in 1892 when a painting was displayed at the municipal museum in Florence. Some of his paintings are on display
in the Museo Civico Giovanni Fattori in Livorno.

Very Good

Fine Art, Works on Paper

18%

Watercress Springs Estate Sales | (203) 259-9948 | Angela@WatercressSprings.com

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Weston, CT 06883

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Saturday, 7/20, 10:00 am to 2:00 pm

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