RARE Prohibition Era Adolph COORS Beer Company Pure Golden Malted Milk Advertising TIN Container Denver

A great rare find here! Here we have an old Malted Milk tin with great rustic character wear.

What happens when a beer company can't make beer? Coors turned to porcelain and malted milk.

Starting Jan. 1, 1916, Colorado was under Prohibition, a law that banned alcohol across the state. And Coors, overnight, became a brewer who couldn't brew beer. Adolph Coors – the Colorado beer magnate who built his company 40 years earlier— had no choice, the stories go, but to give the order: Dump the beer into the river! They had to simply get rid of their product.

Adolph Coors had planned ahead. He started the Coors Porcelain Company in 1912, which later became CoorsTek. The Coors company also started producing malted milk, a powder-based product made of malted barley and wheat.

Coors sold the malted milk to Hershey, which used the product in its chocolate. They began the main supplier for malted milk at the Mars Candy Company. Coors also marketed the malted milk as a nutritional drink for young children, the best meal for infants “next to mother’s milk," one advertisement claimed. Coors, for years an alcoholic drink served in saloons in the mining towns of Colorado, was now a brand of baby food. The pivot, odd as it might sound, was a natural fit.
The company had built most of its beer-making operations on site, including a malt house. The beer production smoothly became the malted milk production.

Coors himself wouldn't see the end of Prohibition. He died in 1929, at the age of 82. But his Golden brewery, now the largest in the world, survived the era for 17 years.

Measures Approx.: 13" H x 9.25"W

15%

Rachel Trodick | (970) 518-8955 | rachel@bluespruceestatesales.com

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Loveland, CO 80537

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Friday, 7/1, 11:00 am to 3:00 pm
Saturday, 7/2, 11:00 am to 2:00 pm

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